Toronto Outdoor Art Exhibition

I designed the visual identity for the 55th annual Toronto Outdoor Art Exhibition. This free, public event draws over 100.000 visitors and is considered significant exposure to the 300+ artists selected for the exhibition.

The identity is made up of two distinct elements. The grey block is inspired by the bland, concrete-based exhibition space on Nathan Phillips Square. The graphic forms are based on artwork submitted by the exhibiting artists, simplified to reach the wide range of artists and mediums represented. Superimposing the bright, flexible forms onto rigid grey blocks creates an eye-catching visual style that plays with the idea of uncontrollable art taking over the square.

The identity was applied to a full spectrum of products ranging from wayfinding and award signage to outdoor and digital design.